Hashtag Gallery, quando l’hashtag diventa crossmediale

 In Social News

Dalle prime apparizioni in Twitter a i fasti odierni, questi ultimi mesi hanno visto la definitiva consacrazione delle parole con cancelletto, alias gli hasthag. Instagram, Facebook, Google+, non c’è social (e non solo) che ormai non veda quotidianamente apparire nei post degli utenti questi particolari termini.

Seguendo questo trend sono numerosi i brand che cominciano ad utilizzarli ampiamente, spesso in modo crossmediale tra i diversi canali. E’ di pochi giorni fa il lancio da parte di Offerpop (Facebook Preferred Developer Marketing) Hashtag Galleryun vero e proprio aggregatore multi piattaforma, in grado di raccogliere in un’unica feed i post contrassegnati da un dato hashtag.

I contenuti raccolti potranno essere inseriti su siti web , pagine di destinazione o tab di Facebook, così da incoraggiare l’utilizzo do materiale hastaggato.

Ecco come Prakash Mishra, co-fondatore e CTO di Offerpop , descrive questa nuova risorsa :

La convergenza del social e del mobile sta cambiando radicalmente il comportamento del consumatore . Le persone passano meno tempo consultando i contenuti di marca tradizionali, e più tempo a fare e condividere contenuti – foto, video e tweet . Ecco perché gli hashtags. Hashtag Galleria dà modo alle aziende  modi per trasformare i contenuti in contenuti rilevanti, utili al coinvolgimento dei consumatori in tempo reale, amplificando la portata e l’autenticità dei programmi di marketing tradizionali.

Matteo Pogliani

Matteo Pogliani
Toscano di nascita ma lombardo di adozione, ho parlato prestissimo e non ho più smesso. #socialmedia & #web strategist at @Open_Box - blogger at @ninjamarketing
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