{"id":17820,"date":"2019-11-19T14:47:48","date_gmt":"2019-11-19T13:47:48","guid":{"rendered":"https:\/\/www.open-box.it\/?page_id=17820"},"modified":"2023-10-20T14:10:50","modified_gmt":"2023-10-20T13:10:50","slug":"strategy","status":"publish","type":"page","link":"https:\/\/www.open-box.it\/en\/strategy\/","title":{"rendered":"Strategy"},"content":{"rendered":"\n<section id=\"services-block_800bbfd8ac364ce5638fd676162c0dce\" class=\"services\">\n\t<div class=\"container\">\n\t\t<div class=\"row\" data-animation=\"bottom\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-sm-6\">\n\t\t\t\t\t<div class=\"service\">\n\t\t\t\t\t    \t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-unveil src=\"https:\/\/www.open-box.it\/wp-content\/themes\/openbox\/assets\/img\/placeholder.png\" data-src=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2020\/01\/strategy-DIGITAL-STRATEGYx1.png\" data-src-retina=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2020\/01\/strategy-DIGITAL-STRATEGY.png\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"header\">Digital Strategy<\/h3>\n\t\t\t\t\t\t<p>Today the communication alone is not enough, it is important to communicate in a strategic and integrated way in order to answer to the customer, the market, and their needs.<br>\r\nWe study the connections between the brand and users, implementing data as an analysis tool to discover user interests, characteristics and behaviour.<\/br><br>\r\nBy so doing, we can create messages and activities with the right impact and make the most out of the platforms. We know that the <b>channels can change, but essence and approach must always be true to the brand\u2019s DNA<\/b>. <\/br><br>\r\nGoals and the right way to reach them are our priority.\r\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-sm-6\">\n\t\t\t\t\t<div class=\"service\">\n\t\t\t\t\t    \t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-unveil src=\"https:\/\/www.open-box.it\/wp-content\/themes\/openbox\/assets\/img\/placeholder.png\" data-src=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2020\/01\/strategy-WEB-LISTENING-REPUTATION-MANAGEMENTx1.png\" data-src-retina=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2020\/01\/strategy-WEB-LISTENING-REPUTATION-MANAGEMENT.png\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"header\">Web Listening &#038; Reputation Management<\/h3>\n\t\t\t\t\t\t<p>We listen to what people say about us on the web in order to better plan future actions and campaigns, since the market knows our organization and our products better than ourselves.<br>\r\nThanks to specific tools and the team\u2019s know-how, we can measure brand and product sentiment, the most discussed topics, the most viral contents, and gain an in-depth understanding of the drivers moving online discussions and shaping users\u2019 perceptions.<br>\r\nThis is data that allows us <strong>to remove unnecessary and incorrect superstructures, letting us see the real essence of the brand through the eyes of those who will choose it.<\/strong><\/br>\r\n<br>\r\nFrom a data-driven perspective, this analysis become essential in order to shape strategies, editorial plans, advertising campaigns and even product development.<\/br>\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"portfolio-block_a405a55da539bff0db411a9c8f07a6f0\" class=\"case-studies\" data-animation=\"bottom\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<h2 class=\"head\">Case Studies<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"case-wrap\" data-animation=\"bottom\">\n\t    \t\t<div class=\"container\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t<div class=\"navigation\">\n\t\t\t\t\t\t<div class=\"nav--left swiper-button-next\">\n\t\t\t\t\t\t\t<svg width=\"20px\" height=\"20px\" viewBox=\"0 0 22 22\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n\t\t\t\t\t\t\t\t<g id=\"lf\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n\t\t\t\t\t\t\t\t\t<g id=\"lf-wrap\" transform=\"translate(-1146.000000, -2255.000000)\" stroke=\"#9D9D9D\" stroke-width=\"2\">\n\t\t\t\t\t\t\t\t\t\t<g id=\"lf-wrap-inner\" transform=\"translate(0.000000, 2167.000000)\">\n\t\t\t\t\t\t\t\t\t\t\t<g id=\"lf-arrow-wrap\" transform=\"translate(1124.000000, 67.000000)\">\n\t\t\t\t\t\t\t\t\t\t\t\t<g id=\"arrow-left\" transform=\"translate(23.000000, 22.000000)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<line x1=\"20\" y1=\"10\" x2=\"0\" y2=\"10\" id=\"Path\"><\/line>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<polyline id=\"Path\" points=\"10 20 0 10 10 0\"><\/polyline>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"nav--right swiper-button-prev\">\n\t\t\t\t\t\t\t<svg width=\"20px\" height=\"20px\" viewBox=\"0 0 22 22\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n\t\t\t\t\t\t\t\t<g id=\"rg\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n\t\t\t\t\t\t\t\t\t<g id=\"rg-wrap\" transform=\"translate(-1245.000000, -2256.000000)\" stroke=\"#9D9D9D\" stroke-width=\"2\">\n\t\t\t\t\t\t\t\t\t\t<g id=\"rg-wrap-inner\" transform=\"translate(0.000000, 2167.000000)\">\n\t\t\t\t\t\t\t\t\t\t\t<g id=\"rg-arrow-wrap\" transform=\"translate(1124.000000, 67.000000)\">\n\t\t\t\t\t\t\t\t\t\t\t\t<g id=\"arrow-right\" transform=\"translate(122.000000, 23.000000)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<line x1=\"20\" y1=\"10\" x2=\"0\" y2=\"10\" id=\"Path\" transform=\"translate(10.000000, 10.000000) scale(-1, 1) translate(-10.000000, -10.000000) \"><\/line>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<polyline id=\"Path\" transform=\"translate(15.000000, 10.000000) scale(-1, 1) translate(-15.000000, -10.000000) \" points=\"20 20 10 10 20 0\"><\/polyline>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"case-carousel\">\n\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"item swiper-slide\">\n\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2020\/01\/1440-37.jpg\" data-srcset=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2020\/01\/2500-38.jpg 2x\" alt=\"Open-Box FAIST Group\">\n\t\t\t\t\t\t\t<div class=\"overlay\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"info\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"cat3\">Design &amp; Experience<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"cat1\">Strategy<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<h3>FAIST Group<\/h3>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.open-box.it\/en\/portfolio\/faist-group\/\" class=\"btn-simple\" target=\"_blank\">Discover the case study<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"item swiper-slide\">\n\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2020\/09\/image-header-tommee-tipee.jpg\" data-srcset=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2020\/09\/image-header-tommee-tipee.jpg 2x\" alt=\"Open-Box Tommee Tippee\">\n\t\t\t\t\t\t\t<div class=\"overlay\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"info\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"cat2\">Brand Activation<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"cat1\">Strategy<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<h3>Tommee Tippee<\/h3>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.open-box.it\/en\/portfolio\/tommee-tippee\/\" class=\"btn-simple\" target=\"_blank\">Discover the case study<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"item swiper-slide\">\n\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2019\/11\/herbalife-cover.jpg\" data-srcset=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2019\/11\/herbalife-cover@2x-scaled.jpg 2x\" alt=\"Open-Box Herbalife Nutrition\">\n\t\t\t\t\t\t\t<div class=\"overlay\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"info\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"cat2\">Brand Activation<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"cat3\">Design &amp; Experience<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"cat1\">Strategy<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<h3>Herbalife Nutrition<\/h3>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.open-box.it\/en\/portfolio\/herbalife-nutrition\/\" class=\"btn-simple\" target=\"_blank\">Discover the case study<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"logos-block_6586aeffb9521c7c3a197c4cd875ee57\" class=\"partners\" data-animation=\"fade\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12\">\n\t\t\t\t\t\t\t<h2 class=\"head\">Technology<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-12 partners-loader--columns-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"load\"><img decoding=\"async\" data-unveil src=\"https:\/\/www.open-box.it\/wp-content\/themes\/openbox\/assets\/img\/placeholder.png\" data-src=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2020\/01\/Logo-Crimson-hexagon-rgb-512-300x300.png\" \/><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"load\"><img decoding=\"async\" data-unveil src=\"https:\/\/www.open-box.it\/wp-content\/themes\/openbox\/assets\/img\/placeholder.png\" data-src=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2020\/01\/Logo-Mention-rgb-512-300x300.png\" \/><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"load\"><img decoding=\"async\" data-unveil src=\"https:\/\/www.open-box.it\/wp-content\/themes\/openbox\/assets\/img\/placeholder.png\" data-src=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2020\/01\/Logo-Fanpage-Karma-rgb-512-300x300.png\" \/><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"load\"><img decoding=\"async\" data-unveil src=\"https:\/\/www.open-box.it\/wp-content\/themes\/openbox\/assets\/img\/placeholder.png\" data-src=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2020\/01\/Logo-Seozoom-rgb-512-300x300.png\" \/><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"load\"><img decoding=\"async\" data-unveil src=\"https:\/\/www.open-box.it\/wp-content\/themes\/openbox\/assets\/img\/placeholder.png\" data-src=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2020\/01\/Logo-Semrush-rgb-512-300x300.png\" \/><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"load\"><img decoding=\"async\" data-unveil src=\"https:\/\/www.open-box.it\/wp-content\/themes\/openbox\/assets\/img\/placeholder.png\" data-src=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2020\/01\/Logo-Similarweb-rgb-512-300x300.png\" \/><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"load\"><img decoding=\"async\" data-unveil src=\"https:\/\/www.open-box.it\/wp-content\/themes\/openbox\/assets\/img\/placeholder.png\" data-src=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2020\/01\/Logo-Seotesteronline-rgb-512-300x300.png\" \/><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"load\"><img decoding=\"async\" data-unveil src=\"https:\/\/www.open-box.it\/wp-content\/themes\/openbox\/assets\/img\/placeholder.png\" data-src=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2020\/01\/Logo-Brandwatch-rgb-512-300x300.png\" \/><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"load\"><img decoding=\"async\" data-unveil src=\"https:\/\/www.open-box.it\/wp-content\/themes\/openbox\/assets\/img\/placeholder.png\" data-src=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2020\/01\/Logo-Globawebindex-rgb-512-300x300.png\" \/><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"load\"><img decoding=\"async\" data-unveil src=\"https:\/\/www.open-box.it\/wp-content\/themes\/openbox\/assets\/img\/placeholder.png\" data-src=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2020\/01\/Logo-Klear-rgb-512-300x300.png\" \/><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"load\"><img decoding=\"async\" data-unveil src=\"https:\/\/www.open-box.it\/wp-content\/themes\/openbox\/assets\/img\/placeholder.png\" data-src=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2020\/01\/Logo-Talkwalker-rgb-512-300x300.png\" \/><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"load\"><img decoding=\"async\" data-unveil src=\"https:\/\/www.open-box.it\/wp-content\/themes\/openbox\/assets\/img\/placeholder.png\" data-src=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2020\/01\/logo_condensed_black.png\" \/><\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section id=\"cta-block_f899c2fc771d1b4f50447cfead46602f\" class=\"cta\" style=\"background-color:#D47E29\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<h3>Can we help you boost your business? <\/h3>\n\t\t\t\t<a href=\"\/en\/contacts\" class=\"btn-line--white\" target=\"_self\" target=\"_blank\">Contact us now<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-tpl-service.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17820","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategy - Open-Box<\/title>\n<meta name=\"description\" content=\"It is not just about communicating; it is about doing so in an integrated and above all strategic way, responding to the customer, the market and their needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.open-box.it\/en\/strategy\/\" \/>\n<meta property=\"og:locale\" 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