{"id":17916,"date":"2021-02-23T18:16:00","date_gmt":"2021-02-23T17:16:00","guid":{"rendered":"https:\/\/www.open-box.it\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/"},"modified":"2024-06-03T09:07:35","modified_gmt":"2024-06-03T08:07:35","slug":"openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia","status":"publish","type":"post","link":"https:\/\/www.open-box.it\/en\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/","title":{"rendered":"Openbox si aggiudica la gara content creator di British American Tobacco Italia"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">La nostra <strong>digital agency<\/strong> \u00e8 tra le due realt\u00e0 scelte dalla multinazionale per i progetti 2021 che vedono coinvolti i creator.<\/h2>\n\n\n\n<p>Openbox \u00e8 il nuovo partner di <strong>BAT<\/strong> relativo alla strategia e ai progetti che vedono coinvolti i <strong>creator<\/strong>. Un risultato importante che rafforza ancor di pi\u00f9 la qualit\u00e0 della nostra BU dedicata e le competenze del team.<\/p>\n\n\n\n<p>Una forte componente autoriale e di creativit\u00e0 lato <strong>branded content<\/strong> e l\u2019approccio <strong>analitico<\/strong> e <strong>data-driven<\/strong> (fanbase, affinit\u00e0, performance, reputation) sono stati gli elementi differenzianti della proposta Openbox, elementi che guideranno tutti gli step di progetto e i contenuti realizzati.<\/p>\n\n\n\n<p>Un palinsesto trasversale, pensato per attrarre nuovi utenti e rafforzare la relazione con l\u2019attuale fanbase.&nbsp;<br><\/p>\n\n\n\n<p>Una sfida rilevante, visti il settore del brand e il budget investito, che pone l&#8217;agenzia dinanzi a grandi opportunit\u00e0 per mostrare il valore di un corretto approccio strategico, in grado di valorizzare il branded entertainment e il coinvolgimento di figure dalla grande autorevolezza e capacit\u00e0 creativa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nostra digital agency \u00e8 tra le due realt\u00e0 scelte dalla multinazionale per i progetti 2021 che vedono coinvolti i creator.<\/p>\n","protected":false},"author":6,"featured_media":17763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[264,268,220],"tags":[269],"class_list":["post-17916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-en","category-ultimi-lavori-en","category-uncategorized","tag-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Openbox si aggiudica la gara content creator di British American Tobacco Italia - Open-Box<\/title>\n<meta name=\"description\" content=\"La digital agency \u00e8 il nuovo partner di BAT per i progetti di branded contenty che vedono coinvolti i creator.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.open-box.it\/en\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Openbox si aggiudica la gara content creator di British American Tobacco Italia - Open-Box\" \/>\n<meta property=\"og:description\" content=\"La digital agency \u00e8 il nuovo partner di BAT per i progetti di branded contenty che vedono coinvolti i creator.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.open-box.it\/en\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/\" \/>\n<meta property=\"og:site_name\" content=\"Open-Box\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/OpenBox.it\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-23T17:16:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-03T08:07:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2022\/01\/Schermata-2022-01-05-alle-18.09.50.png\" \/>\n\t<meta property=\"og:image:width\" content=\"941\" \/>\n\t<meta property=\"og:image:height\" content=\"521\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OpenBox\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OpenBox\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.open-box.it\/en\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/\",\"url\":\"https:\/\/www.open-box.it\/en\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/\",\"name\":\"Openbox si aggiudica la gara content creator di British American Tobacco Italia - Open-Box\",\"isPartOf\":{\"@id\":\"https:\/\/www.open-box.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.open-box.it\/en\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.open-box.it\/en\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.open-box.it\/wp-content\/uploads\/2022\/01\/Schermata-2022-01-05-alle-18.09.50.png\",\"datePublished\":\"2021-02-23T17:16:00+00:00\",\"dateModified\":\"2024-06-03T08:07:35+00:00\",\"author\":{\"@id\":\"https:\/\/www.open-box.it\/#\/schema\/person\/20b7a14039841c12c275a931d96f5718\"},\"description\":\"La digital agency \u00e8 il nuovo partner di BAT per i progetti di branded contenty che vedono coinvolti i creator.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.open-box.it\/en\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.open-box.it\/en\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.open-box.it\/en\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/#primaryimage\",\"url\":\"https:\/\/www.open-box.it\/wp-content\/uploads\/2022\/01\/Schermata-2022-01-05-alle-18.09.50.png\",\"contentUrl\":\"https:\/\/www.open-box.it\/wp-content\/uploads\/2022\/01\/Schermata-2022-01-05-alle-18.09.50.png\",\"width\":941,\"height\":521},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.open-box.it\/en\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.open-box.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Openbox si aggiudica la gara content creator di British American Tobacco Italia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.open-box.it\/#website\",\"url\":\"https:\/\/www.open-box.it\/\",\"name\":\"Open-Box\",\"description\":\"Open-Box - Software, Comunicazione, Social media &amp; Digital PR\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.open-box.it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.open-box.it\/#\/schema\/person\/20b7a14039841c12c275a931d96f5718\",\"name\":\"OpenBox\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.open-box.it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eb1098b2d917fdf13c7b73ee2701bf520ca9ab8de1cabb805bb0b47884d4c776?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eb1098b2d917fdf13c7b73ee2701bf520ca9ab8de1cabb805bb0b47884d4c776?s=96&d=mm&r=g\",\"caption\":\"OpenBox\"},\"sameAs\":[\"http:\/\/www.open-box.it\",\"https:\/\/www.facebook.com\/OpenBox.it\",\"https:\/\/www.instagram.com\/openbox_digital\/\",\"https:\/\/www.linkedin.com\/company\/open-box-srl\/\"],\"url\":\"https:\/\/www.open-box.it\/en\/author\/openbox\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Openbox si aggiudica la gara content creator di British American Tobacco Italia - Open-Box","description":"La digital agency \u00e8 il nuovo partner di BAT per i progetti di branded contenty che vedono coinvolti i creator.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.open-box.it\/en\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/","og_locale":"en_US","og_type":"article","og_title":"Openbox si aggiudica la gara content creator di British American Tobacco Italia - Open-Box","og_description":"La digital agency \u00e8 il nuovo partner di BAT per i progetti di branded contenty che vedono coinvolti i creator.","og_url":"https:\/\/www.open-box.it\/en\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/","og_site_name":"Open-Box","article_author":"https:\/\/www.facebook.com\/OpenBox.it","article_published_time":"2021-02-23T17:16:00+00:00","article_modified_time":"2024-06-03T08:07:35+00:00","og_image":[{"width":941,"height":521,"url":"https:\/\/www.open-box.it\/wp-content\/uploads\/2022\/01\/Schermata-2022-01-05-alle-18.09.50.png","type":"image\/png"}],"author":"OpenBox","twitter_card":"summary_large_image","twitter_misc":{"Written by":"OpenBox","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.open-box.it\/en\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/","url":"https:\/\/www.open-box.it\/en\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/","name":"Openbox si aggiudica la gara content creator di British American Tobacco Italia - Open-Box","isPartOf":{"@id":"https:\/\/www.open-box.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.open-box.it\/en\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/#primaryimage"},"image":{"@id":"https:\/\/www.open-box.it\/en\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.open-box.it\/wp-content\/uploads\/2022\/01\/Schermata-2022-01-05-alle-18.09.50.png","datePublished":"2021-02-23T17:16:00+00:00","dateModified":"2024-06-03T08:07:35+00:00","author":{"@id":"https:\/\/www.open-box.it\/#\/schema\/person\/20b7a14039841c12c275a931d96f5718"},"description":"La digital agency \u00e8 il nuovo partner di BAT per i progetti di branded contenty che vedono coinvolti i creator.","breadcrumb":{"@id":"https:\/\/www.open-box.it\/en\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.open-box.it\/en\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.open-box.it\/en\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/#primaryimage","url":"https:\/\/www.open-box.it\/wp-content\/uploads\/2022\/01\/Schermata-2022-01-05-alle-18.09.50.png","contentUrl":"https:\/\/www.open-box.it\/wp-content\/uploads\/2022\/01\/Schermata-2022-01-05-alle-18.09.50.png","width":941,"height":521},{"@type":"BreadcrumbList","@id":"https:\/\/www.open-box.it\/en\/openbox-si-aggiudica-la-gara-content-creator-di-british-american-tobacco-italia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.open-box.it\/en\/"},{"@type":"ListItem","position":2,"name":"Openbox si aggiudica la gara content creator di British American Tobacco Italia"}]},{"@type":"WebSite","@id":"https:\/\/www.open-box.it\/#website","url":"https:\/\/www.open-box.it\/","name":"Open-Box","description":"Open-Box - Software, Comunicazione, Social media &amp; Digital PR","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.open-box.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.open-box.it\/#\/schema\/person\/20b7a14039841c12c275a931d96f5718","name":"OpenBox","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.open-box.it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eb1098b2d917fdf13c7b73ee2701bf520ca9ab8de1cabb805bb0b47884d4c776?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eb1098b2d917fdf13c7b73ee2701bf520ca9ab8de1cabb805bb0b47884d4c776?s=96&d=mm&r=g","caption":"OpenBox"},"sameAs":["http:\/\/www.open-box.it","https:\/\/www.facebook.com\/OpenBox.it","https:\/\/www.instagram.com\/openbox_digital\/","https:\/\/www.linkedin.com\/company\/open-box-srl\/"],"url":"https:\/\/www.open-box.it\/en\/author\/openbox\/"}]}},"_links":{"self":[{"href":"https:\/\/www.open-box.it\/en\/wp-json\/wp\/v2\/posts\/17916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.open-box.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.open-box.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.open-box.it\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.open-box.it\/en\/wp-json\/wp\/v2\/comments?post=17916"}],"version-history":[{"count":1,"href":"https:\/\/www.open-box.it\/en\/wp-json\/wp\/v2\/posts\/17916\/revisions"}],"predecessor-version":[{"id":21387,"href":"https:\/\/www.open-box.it\/en\/wp-json\/wp\/v2\/posts\/17916\/revisions\/21387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.open-box.it\/en\/wp-json\/wp\/v2\/media\/17763"}],"wp:attachment":[{"href":"https:\/\/www.open-box.it\/en\/wp-json\/wp\/v2\/media?parent=17916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.open-box.it\/en\/wp-json\/wp\/v2\/categories?post=17916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.open-box.it\/en\/wp-json\/wp\/v2\/tags?post=17916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}