{"id":17921,"date":"2020-09-14T08:49:11","date_gmt":"2020-09-14T07:49:11","guid":{"rendered":"https:\/\/www.open-box.it\/tommee-tippee-ha-scelto-openbox-per-le-campagne-dinfluencer-marketing-italia-e-spagna\/"},"modified":"2024-06-03T08:53:58","modified_gmt":"2024-06-03T07:53:58","slug":"tommee-tippee-ha-scelto-openbox-per-le-campagne-dinfluencer-marketing-italia-e-spagna","status":"publish","type":"post","link":"https:\/\/www.open-box.it\/en\/tommee-tippee-ha-scelto-openbox-per-le-campagne-dinfluencer-marketing-italia-e-spagna\/","title":{"rendered":"Tommee Tippee ha scelto Openbox per le campagne d\u2019influencer marketing Italia e Spagna"},"content":{"rendered":"\n<p><strong>Openbox<\/strong> \u00e8 stata scelta da <strong><a href=\"https:\/\/www.tommeetippee.it\/\" target=\"_blank\">Tommee Tippee<\/a> <\/strong>per lo sviluppo e la gestione delle sue <strong>campagne d\u2019influencer marketing per il mercato italiano e spagnolo<\/strong>. <\/p>\n\n\n\n<p>Gli influencer come canale per raccontare l\u2019azienda, ma soprattutto la sua mission: supportare con prodotti innovativi il compito dei genitori. Una <strong>#MissioneGenitori <\/strong>in cui Tommee Tippee \u00e8 da sempre partner di madri e padri e che oggi vuole raccontare anche a livello digitale. <\/p>\n\n\n\n<p>Un supporto, quello di Tommee Tippee, che va oltre e diventa concreto grazie alla <strong>responsabilit\u00e0 sociale d\u2019impresa<\/strong>: il brand con il progetto #missionegenitori <strong>ha supportato due associazione benefiche<\/strong> (la Fondazione Mission Bambini in Italia e la Fundaci\u00f3n Olivares in Spagna) impegnate in temi legati ai bambini e ai neo genitori. <\/p>\n\n\n\n<p>La campagna italiana, appena conclusasi e che ha visto come protagoniste <strong>16 influencer<\/strong> con audience estremamente profilate sul tema \u201cmamme\u201d e \u201cbambini\u201d, <strong>ha generato oltre 4 milioni di reach e pi\u00f9 di 55mila interazioni<\/strong>. <\/p>\n\n\n\n<p>\u201c\u00c8 davvero un piacere poter supportare un brand d\u2019eccellenza come Tommee Tippee &#8211; sottolinea <strong>Matteo Pogliani<\/strong>, Partner &amp; Head of Digital di OpenBox &#8211; e accompagnarlo in un<strong> utilizzo strategico e data-driven dell\u2019influencer marketing<\/strong>. Un\u2019azienda che da sempre \u00e8 sinonimo d\u2019innovazione e che oggi ha voluto, attraverso questa campagna, rafforzare il dialogo e il legame attivo con i genitori. Un concept creativo che <strong>va oltre il product placement <\/strong>e che, con l\u2019aggiunta della responsabilit\u00e0 sociale d\u2019impresa, diventa un driver estremamente forte online. Il lavorare al progetto anche in Spagna, dove tutt\u2019ora la campagna \u00e8 attiva, dimostra ancora una volta il nostro impegno nell\u2019influencer marketing a livello internazionale, andando ben oltre i confini italiani&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La multinazionale si \u00e8 affidata all\u2019agenzia specializzata in progetti con influencer per le sue campagne<\/p>\n","protected":false},"author":6,"featured_media":17695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[264,268],"tags":[278,269],"class_list":["post-17921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-en","category-ultimi-lavori-en","tag-influencer-marketing-en","tag-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tommee Tippee ha scelto Openbox per le campagne d\u2019influencer marketing Italia e Spagna - 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