{"id":18024,"date":"2016-03-14T14:43:25","date_gmt":"2016-03-14T13:43:25","guid":{"rendered":"https:\/\/www.open-box.it\/influencer-marketing-matteo-pogliani\/"},"modified":"2016-03-14T14:43:25","modified_gmt":"2016-03-14T13:43:25","slug":"influencer-marketing-matteo-pogliani","status":"publish","type":"post","link":"https:\/\/www.open-box.it\/en\/influencer-marketing-matteo-pogliani\/","title":{"rendered":"Influencer Marketing, il nuovo libro del nostro digital strategist Matteo Pogliani"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00c8 gi\u00e0 passato un mese ma \u00e8 ancora grande l&#8217;orgoglio per il successo che sta riscuotendo il libro di <a href=\"http:\/\/www.matteopogliani.it\/#axzz42s82Ew59\" target=\"_blank\">Matte<\/a><a href=\"http:\/\/www.matteopogliani.it\/#axzz42s82Ew59\" target=\"_blank\">o<\/a><a href=\"http:\/\/www.matteopogliani.it\/#axzz42s82Ew59\" target=\"_blank\"> Pogliani<\/a>, digital strategist di Open-Box e blogger, che per primo in Italia ha affrontato il tema dell&#8217;<strong>influencer marketing<\/strong>.<\/span><\/p>\n<p><strong>Influencer Marketing. Valorizza le relazioni e dai voce al tuo brand<\/strong><span style=\"font-weight: 400;\">, con la prefazione di <a href=\"http:\/\/www.skande.com\/\" target=\"_blank\">Riccardo<\/a><a href=\"http:\/\/www.skande.com\/\" target=\"_blank\"> Scan<\/a><a href=\"http:\/\/www.skande.com\/\" target=\"_blank\">dellari<\/a>, tratta appunto\u00a0una tematica nuova, una moderna forma di marketing che nell\u2019ultimo periodo ha suscitato interesse ma anche molti dubbi. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cos\u2019\u00e8 quindi l\u2019influencer marketing? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Innanzitutto\u00a0una forma comunicativa diversa dalla tradizionale pubblicit\u00e0 cui siamo abituati: il medium,\u00a0in questo caso, \u00e8 rappresentato\u00a0dagli <strong>influencer<\/strong>, persone capaci di influenzare i potenziali acquirenti, grazie a\u00a0una\u00a0riconosciuta <strong>autorevolezza, competenza e capacit\u00e0 relazionale<\/strong>. Un vero vantaggio competitivo per le aziende, che consente\u00a0loro di differenziarsi e raggiungere concretamente possibili target. T<\/span><span style=\"font-weight: 400;\">utto si gioca sulle<strong> relazioni di valore tra influencer e brand<\/strong>, relazioni che mirano a\u00a0fondare progetti performanti,\u00a0partendo dall&#8217;idea\u00a0che solo lavorando insieme si possa fare la differenza e<strong> rispondere alle esigenze degli utenti<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Matteo \u00e8 riuscito a dar vita a\u00a0una guida dettagliata che, tra teoria, casi di studio e strumenti utili, illustra come gli opinion leader dei giorni nostri siano elemento importante per le aziende desiderose di catturare e coinvolgere il grande pubblico.\u00a0<\/span><span style=\"font-weight: 400;\">Un libro rivolto a professionisti, brand e agenzie che desiderano rendere\u00a0gli influencer partecipi del proprio business.<\/span><\/p>\n<p>Per saperne di pi\u00f9, visita il sito\u00a0<a href=\"http:\/\/www.influencermarketingitalia.it\" target=\"_blank\">www.influencermarketingitalia.it<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c8 gi\u00e0 passato un mese ma \u00e8 ancora grande l&#8217;orgoglio per il successo che sta riscuotendo il libro di Matteo&#8230;<\/p>\n","protected":false},"author":3,"featured_media":16947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[328,220],"tags":[280,278,329],"class_list":["post-18024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editoriale-en","category-uncategorized","tag-influencer-en","tag-influencer-marketing-en","tag-matteo-pogliani-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - 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