{"id":18036,"date":"2014-09-22T10:41:32","date_gmt":"2014-09-22T08:41:32","guid":{"rendered":"https:\/\/www.open-box.it\/pinterest-promoted-pins\/"},"modified":"2014-09-22T10:41:32","modified_gmt":"2014-09-22T08:41:32","slug":"pinterest-promoted-pins","status":"publish","type":"post","link":"https:\/\/www.open-box.it\/en\/pinterest-promoted-pins\/","title":{"rendered":"Pinterest: \u00e8 tempo di promoted pin"},"content":{"rendered":"<p>Ne avevamo gi\u00e0 parlato mesi fa, ma sembra ormai ufficiale che entro qualche mese <strong>Pinterest<\/strong> avvier\u00e0 il suo progetto di advertising. A breve potremmo quindi avvalerci dei <strong>Promoted pins<\/strong>, &#8220;pomuovendo&#8221; in modo mirato i nostri pin a clienti fortemente targettizati.<\/p>\n<p>Su questo tema <strong>Ben Silbermann<\/strong> ha chiarito che i promoted pin saranno visualizzati\u00a0in base agli <strong>interessi<\/strong> dell\u2019utente, cos\u00ec da renderli <strong>appetibili<\/strong> e soprattutto <strong>non invadenti<\/strong>. Un po&#8217; come gi\u00e0 accade con <strong>Interest<\/strong>, dove ci vengono <strong>consigliati<\/strong> esclusivamente pin e board attinenti ai nostri interessi. La premessa \u00e8 quindi di non vedere mai nel nostro stream un promoted pin <strong>\u201cfuori tema\u201d<\/strong> (dobbiamo credergli?!?).<\/p>\n<p>Ovviamente quando si parla di adv non possiamo non parlare di <strong>ROI<\/strong> e conseguentemente di <strong>reporting<\/strong>. Pinterest assicura che le <strong>performance<\/strong> dei promoted pin saranno <strong>monitorate<\/strong> attentamente (clic, conversioni, ecc), cos\u00ec da fornire <strong>dati concreti<\/strong> agli investitori (un po&#8217; come gi\u00e0 fatto da diversi altri social).<\/p>\n<p>Che questa importante novit\u00e0 sia quantomai <strong>prossima<\/strong> lo suggerisce anche l&#8217;introduzione (dal <strong>19 Ottobre<\/strong>) di una nuova <strong><a href=\"https:\/\/about.pinterest.com\/en\/privacy-policy#new-policy\" target=\"_blank\">privacy policy<\/a><\/strong>,\u00a0necessaria per rendere &#8220;a norma di legge&#8221; l&#8217;ads.<\/p>\n<p><strong>Pinterest<\/strong> si era fatto subito notare dai <strong>Brand<\/strong> per l&#8217;ottimo impatto a livello di <strong>marketing<\/strong> e siamo certi che questa succulente news non far\u00e0 che rafforzare l&#8217;attenzione verso le sue bacheche ed i suoi pin. Siete d&#8217;accordo?<\/p>\n<p>&nbsp;    \t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ne avevamo gi\u00e0 parlato mesi fa, ma sembra ormai ufficiale che entro qualche mese Pinterest avvier\u00e0 il suo progetto di&#8230;<\/p>\n","protected":false},"author":2,"featured_media":16925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[316],"tags":[350],"class_list":["post-18036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-news-en","tag-promoted-pins-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pinterest: \u00e8 tempo di promoted pin - Open-Box<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.open-box.it\/en\/pinterest-promoted-pins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest: \u00e8 tempo di promoted pin - Open-Box\" \/>\n<meta property=\"og:description\" content=\"Ne avevamo gi\u00e0 parlato mesi fa, ma sembra ormai ufficiale che entro qualche mese Pinterest avvier\u00e0 il suo progetto di...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.open-box.it\/en\/pinterest-promoted-pins\/\" \/>\n<meta property=\"og:site_name\" content=\"Open-Box\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-22T08:41:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2014\/09\/pinterest-ifreedom.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matteo Pogliani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matteo Pogliani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.open-box.it\/en\/pinterest-promoted-pins\/\",\"url\":\"https:\/\/www.open-box.it\/en\/pinterest-promoted-pins\/\",\"name\":\"Pinterest: \u00e8 tempo di promoted pin - Open-Box\",\"isPartOf\":{\"@id\":\"https:\/\/www.open-box.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.open-box.it\/en\/pinterest-promoted-pins\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.open-box.it\/en\/pinterest-promoted-pins\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.open-box.it\/wp-content\/uploads\/2014\/09\/pinterest-ifreedom.jpg\",\"datePublished\":\"2014-09-22T08:41:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.open-box.it\/#\/schema\/person\/ad84fde6aa4786aa8fe57d72544223e7\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.open-box.it\/en\/pinterest-promoted-pins\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.open-box.it\/en\/pinterest-promoted-pins\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.open-box.it\/en\/pinterest-promoted-pins\/#primaryimage\",\"url\":\"https:\/\/www.open-box.it\/wp-content\/uploads\/2014\/09\/pinterest-ifreedom.jpg\",\"contentUrl\":\"https:\/\/www.open-box.it\/wp-content\/uploads\/2014\/09\/pinterest-ifreedom.jpg\",\"width\":600,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.open-box.it\/en\/pinterest-promoted-pins\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.open-box.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pinterest: \u00e8 tempo di promoted pin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.open-box.it\/#website\",\"url\":\"https:\/\/www.open-box.it\/\",\"name\":\"Open-Box\",\"description\":\"Open-Box - Software, Comunicazione, Social media &amp; 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