{"id":18040,"date":"2014-07-03T11:09:54","date_gmt":"2014-07-03T09:09:54","guid":{"rendered":"https:\/\/www.open-box.it\/arriva-tasto-buy-twitter\/"},"modified":"2014-07-03T11:09:54","modified_gmt":"2014-07-03T09:09:54","slug":"arriva-tasto-buy-twitter","status":"publish","type":"post","link":"https:\/\/www.open-box.it\/en\/arriva-tasto-buy-twitter\/","title":{"rendered":"Arriva il tasto &#8220;Buy Now&#8221; su Twitter"},"content":{"rendered":"<p>Non ci si pu\u00f2 distrarre un attimo che appare qualche novit\u00e0 sul mondo social. Questa volt\u00e0 \u00e8 il turno di <strong>Twitter<\/strong>. Da qualche settimana sono infatti apparsi una serie di tweet contenenti un nuovo ed interessante (ovviamente per i marketer) pulsante: <strong>&#8220;Buy Now&#8221;<\/strong>. La novit\u00e0 era ristretta ai soli tweet contenenti prodotti del sito ecommerce <a href=\"http:\/\/fancy.com\/\" target=\"_blank\">Fancy<\/a>.<\/p>\n<p>Per adesso\u00a0la novit\u00e0 pare una sorta di esperimento utile a testarne potenzialit\u00e0 ed eventuali problematiche, anche se non \u00e8 certo un segreto la volont\u00e0 di Twitter di integrare nuove funzionalit\u00e0 (ne avevamo gi\u00e0 parlato in questo <a href=\"http:\/\/www.open-box.it\/quando-una-conversazione-genera-azioni-il-caso-twitter\/\" target=\"_blank\">post<\/a>) sulla piattaforma, vendita in primis. Non abbiamo dunque alcun dubbio che rivedremo presto questa call to action.<\/p>\n<p><a href=\"\/\/plus.google.com\/+MatteoPogliani\/?rel=author\u201d\" target=\"_blank\">Matteo Pogliani<\/a>    \t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Non ci si pu\u00f2 distrarre un attimo che appare qualche novit\u00e0 sul mondo social. Questa volt\u00e0 \u00e8 il turno di&#8230;<\/p>\n","protected":false},"author":2,"featured_media":16920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[316],"tags":[342],"class_list":["post-18040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-news-en","tag-twitter-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Arriva il tasto &quot;Buy Now&quot; su Twitter - Open-Box<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.open-box.it\/en\/arriva-tasto-buy-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arriva il tasto &quot;Buy Now&quot; su Twitter - Open-Box\" \/>\n<meta property=\"og:description\" content=\"Non ci si pu\u00f2 distrarre un attimo che appare qualche novit\u00e0 sul mondo social. 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