{"id":18073,"date":"2013-11-12T09:00:21","date_gmt":"2013-11-12T08:00:21","guid":{"rendered":"https:\/\/www.open-box.it\/hashtag-gallery-quando-lhashtag-diventa-crossmediale\/"},"modified":"2013-11-12T09:00:21","modified_gmt":"2013-11-12T08:00:21","slug":"hashtag-gallery-quando-lhashtag-diventa-crossmediale","status":"publish","type":"post","link":"https:\/\/www.open-box.it\/en\/hashtag-gallery-quando-lhashtag-diventa-crossmediale\/","title":{"rendered":"Hashtag Gallery, quando l&#8217;hashtag diventa crossmediale"},"content":{"rendered":"<p>Dalle prime apparizioni in <strong>Twitter<\/strong> a i fasti odierni, questi ultimi mesi hanno visto la definitiva consacrazione delle parole con cancelletto, alias gli <strong>hasthag<\/strong>. <strong>Instagram<\/strong>, <strong>Facebook<\/strong>, non c&#8217;\u00e8 social (e non solo) che ormai non veda quotidianamente apparire nei post degli utenti questi particolari termini.<\/p>\n<p>Seguendo questo trend sono numerosi i brand che cominciano ad utilizzarli ampiamente, spesso in modo crossmediale tra i diversi canali. E&#8217; di pochi giorni fa il lancio da parte di <strong>Offerpop<\/strong> (Facebook Preferred Developer Marketing)<strong><a href=\"http:\/\/www.offerpop.com\/\" target=\"_blank\">\u00a0<\/a>Hashtag Gallery,\u00a0<\/strong>un vero e proprio aggregatore multi piattaforma, in grado di raccogliere in un&#8217;unica feed i post contrassegnati da un dato hashtag.<\/p>\n<p>I contenuti raccolti potranno essere inseriti su siti web , pagine di destinazione o tab di Facebook, cos\u00ec da incoraggiare l&#8217;utilizzo do materiale hastaggato.<\/p>\n<p>Ecco come<strong> Prakash Mishra<\/strong>, co-fondatore e CTO di Offerpop , descrive questa nuova risorsa :<\/p>\n<p>La convergenza del social e del mobile sta cambiando radicalmente il comportamento del consumatore . Le persone passano meno tempo consultando i contenuti di marca tradizionali, e pi\u00f9 tempo a fare e condividere contenuti &#8211; foto, video e tweet . Ecco perch\u00e9 gli hashtags. Hashtag Galleria d\u00e0 modo alle aziende \u00a0modi per trasformare i contenuti in contenuti rilevanti, utili al coinvolgimento dei consumatori in tempo reale, amplificando la portata e l&#8217;autenticit\u00e0 dei programmi di marketing tradizionali.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dalle prime apparizioni in Twitter a i fasti odierni, questi ultimi mesi hanno visto la definitiva consacrazione delle parole con&#8230;<\/p>\n","protected":false},"author":2,"featured_media":16873,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[316],"tags":[273,393,394,287,342],"class_list":["post-18073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-news-en","tag-facebook-en","tag-hastag-en","tag-hastag-gallery-en","tag-instagram-en","tag-twitter-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - 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