{"id":18079,"date":"2013-10-24T15:03:19","date_gmt":"2013-10-24T13:03:19","guid":{"rendered":"https:\/\/www.open-box.it\/facebook-punta-sulle-call-to-action\/"},"modified":"2013-10-24T15:03:19","modified_gmt":"2013-10-24T13:03:19","slug":"facebook-punta-sulle-call-to-action","status":"publish","type":"post","link":"https:\/\/www.open-box.it\/en\/facebook-punta-sulle-call-to-action\/","title":{"rendered":"Facebook punta sulle &#8220;call to action&#8221;"},"content":{"rendered":"<p>Ebbene s\u00ec, <strong>Facebook<\/strong> \u00e8 sempre pi\u00f9 orientata ad offrire nuovi servizi alle realt\u00e0 <strong>business<\/strong>. E&#8217; di pochi giorni fa un post su\u00a0<a title=\"Facebook for Business\" href=\"https:\/\/www.facebook.com\/facebookforbusiness\/news\/New-Features-for-Mobile-App-Ads-to-Help-Drive-Engagement-and-Conversions\" target=\"_blank\">Facebook for business<\/a>\u00a0relativo a nuove interessanti occasioni di interazione tra le Fan page e gli utenti. <strong>Shop Now<\/strong>,<strong>\u00a0Play Game<\/strong>,\u00a0<strong>Book Now<\/strong>,\u00a0<strong>Listen Now<\/strong>\u00a0e\u00a0<strong>Watch Video<\/strong>\u00a0sono alcuni dei sette nuovi &#8220;pulsanti&#8221; che tra breve appariranno nelle applicazioni Facebook per smartphone.<\/p>\n<p>Il progetto propone un maggior incremento dell&#8217;utilizzo delle applicazioni, ma soprattutto consentire \u2013 attraverso il\u00a0<a title=\"Deep linking su Wikipedia\" href=\"http:\/\/it.wikipedia.org\/wiki\/Deep_linking\" target=\"_blank\">deep linking<\/a>\u00a0tra pulsante e e applicazione del brand \u2013 un flusso ininterrotto di azioni che spinga al consumo\/acquisto del contenuto.<\/p>\n<p>Se ho installato l\u2019applicazione mobile del brand, questi nuovi pulsanti mi consentiranno di effettuare direttamente una determinata azione (Shop Now\u00a0per l&#8217;acquisto di un prodotto, contenuto o servizio di cui sto leggendo o\u00a0Book Now per prenotarlo)<\/p>\n<p>Non solo, attraverso le\u00a0<em>call to action<\/em>\u00a0Facebook ipotizza di incrementare l&#8217;interazione con l&#8217;utente, informandolo su saldi o promozioni, aggiornamenti o eventuali nuovi contenuti.<\/p>\n<p>Un&#8217;innovazione dai risvolti davvero ampi, che si lega all&#8217;incessante crescita del mondo <strong><em>mobile<\/em><\/strong>, sempre pi\u00f9 determinante in campo marketing.<\/p>\n<p>Sul\u00a0<a title=\"Facebook developers site\" href=\"https:\/\/developers.facebook.com\/blog\/post\/2013\/10\/01\/beyond-installs--announcing-mobile-app-ads-for-engagement-and-conversion\/\" target=\"_blank\">sito developers<\/a>\u00a0sono presenti\u00a0tutte le informazioni e i tutorial per integrare le nuove\u00a0<em>call to action<\/em>\u00a0nei propri ads e nelle applicazioni.<\/p>\n<p>Post by\u00a0<a href=\"http:\/\/www.linkedin.com\/profile\/view?id=104893762&amp;trk=nav_responsive_tab_profile\" target=\"_blank\"><strong>Matteo Pogliani<\/strong><\/a><\/p>\n<p>&nbsp;    \t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ebbene s\u00ec, Facebook \u00e8 sempre pi\u00f9 orientata ad offrire nuovi servizi alle realt\u00e0 business. E&#8217; di pochi giorni fa un&#8230;<\/p>\n","protected":false},"author":2,"featured_media":16865,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[316],"tags":[273,404,348],"class_list":["post-18079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-news-en","tag-facebook-en","tag-facebook-for-business-en","tag-mobile-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook punta sulle &quot;call to action&quot; - Open-Box<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.open-box.it\/en\/facebook-punta-sulle-call-to-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook punta sulle &quot;call to action&quot; - Open-Box\" \/>\n<meta property=\"og:description\" content=\"Ebbene s\u00ec, Facebook \u00e8 sempre pi\u00f9 orientata ad offrire nuovi servizi alle realt\u00e0 business. 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