
{"id":18081,"date":"2013-10-15T15:56:54","date_gmt":"2013-10-15T13:56:54","guid":{"rendered":"https:\/\/www.open-box.it\/tempo-di-ads-anche-per-foursquare\/"},"modified":"2013-10-15T15:56:54","modified_gmt":"2013-10-15T13:56:54","slug":"tempo-di-ads-anche-per-foursquare","status":"publish","type":"post","link":"https:\/\/www.open-box.it\/en\/tempo-di-ads-anche-per-foursquare\/","title":{"rendered":"Tempo di ads anche per Foursquare"},"content":{"rendered":"<p>Continua la corsa dei principali social network ad offrire servizi pubblicitari. Anche\u00a0<a href=\"http:\/\/vincos.it\/tag\/foursquare\/\" target=\"_blank\">Foursquare<\/a>\u00a0dar\u00e0 la possibilit\u00e0 di acquistare\u00a0<a href=\"http:\/\/blog.foursquare.com\/2013\/10\/14\/big-news-today-were-opening-up-foursquare-ads-to-all-small-businesses-around-the-world\/\" target=\"_blank\">annunci pubblicitari<\/a> attraverso un&#8217;apposita piattaforma automatizzata, simile a quella proposta da altri noti canali social. Il sistema sar\u00e0 accessibile solo dagli esercizi commerciali registrati, al momento 1,5 milioni.<\/p>\n<p><a href=\"http:\/\/vincos.it\/wp-content\/uploads\/2013\/10\/20131014-193137.jpg\" rel=\"lightbox-0\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/vincos.it\/wp-content\/uploads\/2013\/10\/20131014-193137.jpg\" alt=\"20131014-193137.jpg\" \/><\/a><\/p>\n<p>Baster\u00e0 dunque andare su\u00a0<a href=\"http:\/\/business.foursquare.com\/ads\" target=\"_blank\">Foursquare Ads<\/a>, scrivere il proprio messaggio pubblicitario abbinato ad una immagine\u00a0e scegliere il costo massimo dell\u2019investimento (stabilito da un\u2019asta virtuale con base di partenza a 1$). L\u2019annuncio sar\u00e0 visualizzato in un formato simile ai luoghi suggeriti con l&#8217;aggiunta della dicitura \u201cpromoted\u201d. Il pagamento per l&#8217;inserzionista sar\u00e0 legato al compimento di un\u2019azione da parte dell&#8217;utente (checkin, condivisione del posto, salvataggio).<\/p>\n<p>Un pannello di amministrazione render\u00e0 possibile capire le performance dell\u2019ads, verificando le visualizzazioni e le azioni generate dall\u2019annuncio.<\/p>\n<p><a href=\"http:\/\/vincos.it\/wp-content\/uploads\/2013\/10\/ads_dash_small.png\" rel=\"lightbox-1\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/vincos.it\/wp-content\/uploads\/2013\/10\/ads_dash_small.png\" alt=\"foursquare ads\" width=\"480\" height=\"480\" \/><\/a><\/p>\n<p>Mossa interessante questa, che potrebbe essere di rilevante impulso per un ulteriore crescita del social e dell&#8217;utilizzo della geolocalizzazione.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Continua la corsa dei principali social network ad offrire servizi pubblicitari. Anche\u00a0Foursquare\u00a0dar\u00e0 la possibilit\u00e0 di acquistare\u00a0annunci pubblicitari attraverso un&#8217;apposita piattaforma&#8230;<\/p>\n","protected":false},"author":2,"featured_media":16863,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[316],"tags":[409,410,411],"class_list":["post-18081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-news-en","tag-ads-en","tag-foursquare-en","tag-geolocalizzazione-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tempo di ads anche per Foursquare - Open-Box<\/title>\n<meta name=\"description\" content=\"Anche\u00a0Foursquare\u00a0dar\u00e0 la possibilit\u00e0 di acquistare\u00a0annunci pubblicitari attraverso un&#039;apposita piattaforma automatizzata\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.open-box.it\/en\/tempo-di-ads-anche-per-foursquare\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tempo di ads anche per Foursquare - Open-Box\" \/>\n<meta property=\"og:description\" content=\"Anche\u00a0Foursquare\u00a0dar\u00e0 la possibilit\u00e0 di acquistare\u00a0annunci pubblicitari attraverso un&#039;apposita piattaforma automatizzata\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.open-box.it\/en\/tempo-di-ads-anche-per-foursquare\/\" \/>\n<meta property=\"og:site_name\" content=\"Open-Box\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-15T13:56:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.open-box.it\/wp-content\/uploads\/2013\/10\/foursquare.png\" \/>\n\t<meta property=\"og:image:width\" content=\"541\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matteo Pogliani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matteo Pogliani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.open-box.it\/en\/tempo-di-ads-anche-per-foursquare\/\",\"url\":\"https:\/\/www.open-box.it\/en\/tempo-di-ads-anche-per-foursquare\/\",\"name\":\"Tempo di ads anche per Foursquare - Open-Box\",\"isPartOf\":{\"@id\":\"https:\/\/www.open-box.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.open-box.it\/en\/tempo-di-ads-anche-per-foursquare\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.open-box.it\/en\/tempo-di-ads-anche-per-foursquare\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.open-box.it\/wp-content\/uploads\/2013\/10\/foursquare.png\",\"datePublished\":\"2013-10-15T13:56:54+00:00\",\"author\":{\"@id\":\"https:\/\/www.open-box.it\/#\/schema\/person\/ad84fde6aa4786aa8fe57d72544223e7\"},\"description\":\"Anche\u00a0Foursquare\u00a0dar\u00e0 la possibilit\u00e0 di acquistare\u00a0annunci pubblicitari attraverso un'apposita piattaforma automatizzata\",\"breadcrumb\":{\"@id\":\"https:\/\/www.open-box.it\/en\/tempo-di-ads-anche-per-foursquare\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.open-box.it\/en\/tempo-di-ads-anche-per-foursquare\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.open-box.it\/en\/tempo-di-ads-anche-per-foursquare\/#primaryimage\",\"url\":\"https:\/\/www.open-box.it\/wp-content\/uploads\/2013\/10\/foursquare.png\",\"contentUrl\":\"https:\/\/www.open-box.it\/wp-content\/uploads\/2013\/10\/foursquare.png\",\"width\":541,\"height\":538},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.open-box.it\/en\/tempo-di-ads-anche-per-foursquare\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.open-box.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tempo di ads anche per Foursquare\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.open-box.it\/#website\",\"url\":\"https:\/\/www.open-box.it\/\",\"name\":\"Open-Box\",\"description\":\"Open-Box - Software, Comunicazione, Social media &amp; 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