To provide the Company with quality content from influencers and their communicative skills to give visibility to the Brand and a new, urban, and cosmopolitan mood to the new collection.
The Instagrammers were given maximum freedom of expression to create credible content in perfect harmony with their style and audience. Not “simple” advertising, therefore, but a story told through images that could best express the essence of Nautica and its watches.
A notable plus was the use of the hashtag #sponsored to transparently highlight the brand-influencer collaboration, as no relationship can be born without a certain degree of ethics and honesty.
A total of 4 Instagrammers for Italy and 3 for Mexico, identified and selected to embody the Brand with their images. Priority will be given to influencers from the world of travel and lifestyle, who best convey the essence of yachting.
It thus involved a selective process based on the quality of the content and its ability to engage users and convey affinity between them and the Brand.
While the main aim was to create a visual storytelling path that would convey the new essence of Nautica and express its mood, data was also instrumental. Users responded to the influencers’ posts with a good degree of involvement and appreciated the philosophy behind the project and the content created.
This translates into visibility of the new line, but above all into a first step on the path towards bringing the Brand and the user closer. A path of interaction.
+514.000Unique users reached